DMX Dublin is the biggest digital conference in Ireland. It was held on March 13 and I was invited to speak about content and engagement using a Harry Potter campaign I had worked on.
My talk was about the Social Media work I ran on Harry Potter – The Quest – A massive Social campaign across 17 territories that helped maintain buzz between Harry Potter and the Deathly Hallows part 1 and 2. I showed how we used masses of old content and repurposed it to satisfy the fans craving for more content, plus the tools we used and how we managed to control every territory and every language from one central point.
The event itself was very informative. This was thanks to the speakers attending. To name a few :
Rand Fishkin of SeoMoz, who spoke about the Future of inbound marketing and why its all in our heads
Teddy Goff, the digital director behind the behind the Obama 2012 campaign
Plus alex Balfour – who had the small role of Head of New Media for the London Organising Committee of the Olympic and Paralympic Games.
Plus loads of others that you can see here
Lastly, heres a clip of an interview I had after my talk.
To see the rest of the interviews, head here
To see slides from the presentors head over here (couldn’t add mine due to copyright)