Social Media

My top 5 wordpress plugins

Content marketing, How to, Social MediaLeave a comment

Ah, WordPress plugins. As you’ve probably gathered, this site is powered by WordPress. WordPress is by far one of the best blogging/cms tools out there and the plugins available are infinite. Anything you want to do or improve upon on your site probably has a plugin. So, in what I think may become a series, here’s a video of my top 5 wordpress plugins that I use.

For those of you that don’t know what word press plugins are. Simply put, they are little ‘programs’ you can add to your wordpress site to help with various functions, improvement and setups. In your backend, click on ‘plugins’ and you can search for some there. I usually check on google first by searching for solutions to something I want the site to do. Once I find a plugin, I’ll either search for it on my self hosted wordpress installation, sometimes I may FTP it up.

From shareability, to quicker processes.These are the top 5 plugins I prefer to use. Click To Tweet Feel free to leave some suggestions in the comments on any you feel deserve a mention. There are many more I swear by, but figured these little guys deserved a mention.

Make sure you visit my channel and subscribe. I have loads of tutorial videos in the pipeline, and then there’s my vlog.

As for the links, they are in the video description over on my Youtube, or just grab them here :

Yoast SEO : https://yoast.com/wordpress/plugins/seo/

Better Click to Tweet : https://wordpress.org/plugins/better-…

Shortcodes Ultimate : https://en-gb.wordpress.org/plugins/s…

Contact form 7 :  https://en-gb.wordpress.org/plugins/c…

Disqus :  https://disqus.com

 

Trello

10 Reasons why I love Trello

Online Marketing, Social MediaLeave a comment

About a week ago I was looking for a solution to manage a number of projects. Originally I was looking for a slick to-do list app. Right now iOS reminders and Siri are doing a fine job. I stumbled across Trello. I’d heard about it a while back but never really bothered. However this time I thought I would give it a shot. I love it, it is probably the most simple yet powerful little tool I’ve ever used in getting things done or planned out.

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facebook algorithm

Fighting the Facebook algorithm part 3

Social Media1 Comment

Welcome to part 3 of Fighting the Facebook algorithm. In Part 1 I gave you a little intro to the Facebook algorithm and some of the approaches, Part 2 showed you how to find that content thats working and create little formulas to find that sweet spot.

Problem is, even when you get to that point when you know what works, the algorithm will still slowly diminish your reach. You want to keep it high so every now and again you need to give your Facebook page a little kickstart.

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facebook algorithm

Fighting the Facebook algorithm part 2

Social Media1 Comment

Welcome to Part 2 of Fighting the Facebook algorithm. In Part 1 I gave you a few tips on how to get your messaging out, how to balance that sales pitch with effective content.

Now heres the thing, I’ve read many Social Media books, attended many presentations and read loads of blogs. All of them talk about quality content. The things is they never really explain how you define what that is.

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twitter

Twitter Analytics goes live

Social MediaLeave a comment

Twitter analytic tools are good to go. Finally you can monitor the performance of your organic activity straight from the horses mouth. By simply accessing your Twitter advertising account you can now see the organic data you need.

Twitter Analytics

In my last post I mentioned various Social Media tools I use, all of them get the job done but the one thing I was missing was proper analysis of my clients Twitter activity.  I was reliant on Sysomos by copying and pasting each tweet in, or manually going through dates and looking at retweets. Yes I could finally work out the reach or clicks and other metrics. But now its all in one spot.

So what can you get in the new Twitter Analytics?

  • Finally, Real-time data about how your tweets are doing – great insights to see if each post is working as hard as you want it to and where you could change your strategy
  • Compare impressions (for example how many times a tweet is viewed on Twitter.com and Apps – Android and iOS, including logged-out users), total engagements, and retweets
  • All important numbers each tweet gets :
    • Retweets
    • Replies,
    • Follows,
    • Favourites
    • Link clicks,
    • Embedded media clicks
    • Email shares
    • Detail expands
    • User profile clicks,
  • Exporting! Export all this data to CSV – including promoted and organic.

Twitter Analytics dashboard

Can’t be showing you those millions of impressions numbers now can I? 😉

How are Twitter Analytics going to help?

Starting today, you’ll have a new tool in your arsenal: we’re rolling out an enhanced Tweet activity dashboard to provide measurable insights into how your organic Tweets perform.

Exactly that, now finally you can tell that client those “Happy Friday” tweets just don’t work. Or those geniuses that come up with the 5 tweets a day strategies.

You could also :

  • See when is the best time to tweet – are you getting more engagment on Friday night then in the morning? Do Tuesday afternoons work for you?
  • Start controlling your frequency. Does tweeting x amount of times alienate your audience or do they need more.
  • Test tone of voice
  • Are your customer service tweets gaining reaction with not only the customer you are dealing with
  • Calls to action? Are you you ‘in-the-face’ sales pitching or do you need to tone it down a bit?
  • Media. Do you need an image with every post? Or does just text work?

These are just some of the learnings you can take from this data and start improving upon the work you are doing.  What do you think? Going to use em?

 

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