I gathered some thoughts from my work last year and put together what agencies and brands are getting wrong in social media and content marketing. (more…)
Online Marketing
A gathering of minds – closed Facebook groups
They say there is strength in numbers. So I’ve created a gathering of minds in all things social media and content marketing
10 Reasons why I love Trello
About a week ago I was looking for a solution to manage a number of projects. Originally I was looking for a slick to-do list app. Right now iOS reminders and Siri are doing a fine job. I stumbled across Trello. I’d heard about it a while back but never really bothered. However this time I thought I would give it a shot. I love it, it is probably the most simple yet powerful little tool I’ve ever used in getting things done or planned out.
When clients ask for a viral
One thing that really does my head in during client or agency meetings is that there is alway some genius that asks for a Viral.
I mean really, “Hi, this is our new detergent, can we make a viral?” er… sure I mean that how it works. Charlie biting that kids finger, all planned and scripted. Rebecca Black planned on have everyone take the piss out of her crap song – not her musical abilities. Sure
Thing is Virals are not planned, they are attempted. At that next brainstorm, change the wording to “Lets attempt to create a clip that will go viral” much easier. Think about it, if there was a guaranteed sience to making something go viral, then we wouldn’t have virals. Everything would be clocking 50 million views and nothing would stand out.