I gathered some thoughts from my work last year and put together what agencies and brands are getting wrong in social media and content marketing. (more…)
About a week ago I was looking for a solution to manage a number of projects. Originally I was looking for a slick to-do list app. Right now iOS reminders and Siri are doing a fine job. I stumbled across Trello. I’d heard about it a while back but never really bothered. However this time I thought I would give it a shot. I love it, it is probably the most simple yet powerful little tool I’ve ever used in getting things done or planned out.
One thing that really does my head in during client or agency meetings is that there is alway some genius that asks for a Viral.
I mean really, “Hi, this is our new detergent, can we make a viral?” er… sure I mean that how it works. Charlie biting that kids finger, all planned and scripted. Rebecca Black planned on have everyone take the piss out of her crap song – not her musical abilities. Sure
Thing is Virals are not planned, they are attempted. At that next brainstorm, change the wording to “Lets attempt to create a clip that will go viral” much easier. Think about it, if there was a guaranteed sience to making something go viral, then we wouldn’t have virals. Everything would be clocking 50 million views and nothing would stand out.