Coming up with ideas for your posts, tweets, blogs and video can come to you quite easily at first. Overtime you may start to run a little dry on those ideas and may need a little bit of inspiration just to get you going again. Below I’ve put together a list of ten ways I get my content ideas. This can be applied to your personal channels and your clients.
1. Answerthepublic – this is my go to site when I need to create some posts for social and my blog. What’s handy about it from a blog point of view is that it gathers the most searched for questions on Google. So by writing content for these questions it may help towards your sen efforts. Type in your topic and let the tool list out the different questions you could answer. Try not to be too specific as it might not get you too many results.
2. Digg – quite an obvious one, been through it’s various iterations but is still a great way to see whats popular and what people are posting, plus whats the most popular. You could attempt to write a better post or better yet give an opinion in response to the post
3. Flipboard – Loved this from the day it launched. I think this was the first app I installed on my first iPad. Collect your own content on various subjects or subscribe to collections users have created. From here you can inspire those posts. Use the website or the app.
4. Feedly – I have every blog I subscribe to in here. Everything is categorised for the subjects I’m interested in. Once you have added content you want you can simply scroll through and consume. Which will then get your head working on some new ideas
5. Buzzsumo – although a paid for tool, its really handy to use for content ideas. Maily a great tool for influencer research but there is a section that shows articles on your topic, plus how much they have been shared on social channels. This helps you see what sort of content is popular from a share point of view
6. Stumbleupon – quite a dangerous tool when trying to find inspiration as it can quickly take you off track with all the amazing sites it churns out. I usual change my settings to only show the topic I’m writing about. For instance marketing or social media. (if you don’t put the adult filter on your inspiration may take another turn, be careful)
7. Quora – So many questions here. So many opinions. Whats great about this site is you could find a question, give it a short answer then link to your blog for a longer post
8. Linkedin posts – Between the wanky recruiter posts and the idiots that keep posting puzzles you can find some gems on linked in. Theres one user on there that I follow that has completely opposite opinions to me. Really helps drive the response. (as a tip, I sometimes post directly onto linked in blog and duplicate on my blog – or extend on it, or incorporate links to past posts within the linked in post
9. Reddit – Reddit, reddit, reddit. This should be where the internet begins and ends. Anything you want to discuss or research is probably on Reddit it its own subreddit. I prefer to use google to suggest the best sub reddest then take it from there. (Just like stumble upon, it can distract)
10. Meetings – every time I have attended a client meeting I write down questions that the client asks. ‘How do I measure ROI on this’ or ‘Should I be on Twitter?’ then dependent on that clients industry I’ll write a post. Its a great way to do some niche content too.
Honourable mention : Twitter, only because it is a given. Simply using the search bar will give you loads of tweets with questions or other posts that can help you create that next magical piece of content. Also YouTube, check out the arguments that take place in the comments. Granted there will be some ‘interesting ones’ but you may find a discussion that you could take as inspiration.
Any other suggestions? What do you use? Add them below in the comments.