In my previous post, The top shared posts on 2016, I mentioned I’m always consuming information around what I do, constantly learning from others. On that note I thought it a good ideas to share with you 5 books content marketers should read.
These are the books I’ve used and still use when putting together strategies and ideas for various campaigns. I’ve linked to all the books on amazon, and yep they are affiliate links.
5 Books content marketers should read
Epic Content Marketing – Joe Pulizzi
If I had to nail it down to one content marketing book you had to read, this would be it. Joe Pulizzi is content marketing. I swear by his books and this one is a winner.
This book helps you develop strategies that help you get the competitive edge, by ensuring you get social shares, effect google searches and even tap into mainstream press. Follow its step by step plan in creating powerful content that helps you achieve your goals
The Content Code – Mark W. Schaefer
I refused to look at any content marketing books for a while after reading this. It was my goto, I learnt and applied a lot from here.
Mark explores the six factors that will help you break through the overload of information out there to win at marketing now. Something most content marketers struggle with.The book dives deeply into the true value of social media marketing and the steps you need to enable to achieve measurable results.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business – Ann Handley
In this book, Ann Handley shows you how to develop content that your audience cares about. Like I’ve mentioned in previous post, theres nothing worse than just churning out posts to fill up a content plan or tick some boxes. Use this book to help see what your audience wants and what you can give to them
It’s handy too as it includes case studies of companies successfully spreading their ideas online and using them to establish credibility and build a loyal customer base.
Get it here : Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level – Ryan Levesque
Straight from Amazon’s description : “The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. In this book you’ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them – and in a way that makes people fall in love with you and your company”
Using the knowledge gained form this book you can start to formulate your content, like the above book, it will help you see what resonates with your followers or fans.
How to Win Friends and Influence People – Dale Carnegie
A pretty old book, originally published in 1937, yet so relevant to how you interact with people in this time. This book has not only helped me with content marketing but also in my personal life. Simple changes in wording and approaches you take will help make your content that more powerful.
Probably the only non content book this list, yet so applicable. I make a habit of reading it at least once a year. Invaluable
Get it here : How to Win Friends and Influence People
Who knows what new books for content marketers will roll out this year, with the onslaught of new channels and all of them trying to out do the other there are bound to be elements in these books that are slightly dated. However most of them still have the foundations to the processes and executions you can take in your content marketing efforts.
Let me know below of any others I should read or what your favourites are.
See you next time!
Also published on Medium.